Take Action | Animation Loop
I created this fun little animation loop to take the opportunity to wish everyone all the best in 2024 an kick some goals!
The learning objective behind this personal project was to practice and explore secondary animation, which is used to emphasise and exaggerate the primary actions in an animation, and create a more compelling performance. Drawing out anticipations and overshoots to amplify the feeling of a primary action, speed lines when things are moving fast, bursts on impact, a bounce here, a wobble there, some vibrations, smoke and explosions and all that good stuff!
Design-wise I implemented a clean and minimal style creating the line drawings in Illustrator and using a minimal colour palette with plenty of negative space in the layout. Then when animating I tried to keep things quick and snappy when transitioning between sections while pausing once the titles land for legibility and allowing the animation to breath. I’ve gone to town on ‘trim paths’ in this one which are present through out the animation.
[Concept / Design / Illustration / Animation / Sound Design]
Motion
Design & Build: Storyboard & Asset Creation
I designed the storyboards and illustrated all the animating elements in a minimal fashion with a carful use of colour uising bright red on grey scale to portray a sense of urgency and exclamation. Take Action, You Got This!
