SOM Sound | ‘Make It Squishy’ 3D Logo Animation

And then God said: 
‘Let There Be Sound! But, Make It Squishy…’

This assignment was called Make It Squishy and involved using ’soft body dynamics’ in Cinema4D to create a logo animation for SOM Sound, the School of Motion’s very own brand of electronic sound products, (well supposedly). To add to the fun, I made the sound mix to lead the animation. Using Cinema 4D’s live physics simulation, I learnt how to prepare objects to behave and interact in some very oh so squishy ways, in real time. 

The assignment was part of the course Cinema 4D Ascent by School of Motion that I did over 8 weeks over the summer (Jan + Feb 2025) while the advertising industry was still in it’s usual sleepy summer holiday mode. Big thanks to my teaching assistant and classmates who provided feedback to help me get this project to where it is now.

So, can sound be squishy?

[Concept & Storyboarding / 3D Asset creation / 3D Animation / Sound Design]