IKEA | 15 Minute Mindsets Case study

Ikea 15 Minute Mindsets is a series of 5 small flat-packed products for the home that turn the assembly process into a mindful experience. Ikea teamed up with influential Australians such as doggy influencer Mr. Chuck, garden guru Jason Hodges, street artist Fintan Magee, and Emma the Wiggle to create this range of products, which support extensive research that just 15 minutes a day to yourself can positively impact your mindset.

I thoroughly enjoyed working with the Ikea brand and the process of bringing this case study to life, which incorporated storyboarding, sourcing footage, editing, stop motion, designing and animating graphics, and probably my favourite part that snazzy little word jumble from ‘Reset your mind’ to ’15 Minute Mindsets’.

[Footage Selection / Editing / Design / Animation]