CHIMI BANG BANG | Branding & LOGO DESIGN

CLIENT: Chimi.Belle  |  YEAR: 2019

Chimi Bang Bang is a modern brand of chimichurri sauce & marinade that combines Argentinian authenticity with Australian barbecue culture and a trendy hipster feel.

The “Gaucho” were the nomadic and colourful horseman and cowhand of the Argentine and Uruguayan Pampas (grasslands), who flourished from the mid-18th to the mid-19th century and has remained a folk hero similar to the cowboy in western North America.

The bold Logo-Mark was created using Fibonacci’s golden circle ratio and combines three iconic symbols which are fundamental to the old “Gaucho” way of life:
• The Falco´n: A Gaucho’s trusty dagger used both for practical purposes as well as self defense, which represents Honour.
• The Horse: Every Gaucho’s trusty friend, which represents Loyalty.
• The Argentinian Sun: It is the Lifeblood of the land which rises without fail everyday and represents Perseverance.

The name Chimi Bang Bang combines the first part of the word Chimichuri with the collocation* “Bang-Bang” which is defined as:
A) having a sudden, forceful or attention-grabbing effect; Punchy.
B) Characterised by violent or fast paced action.

The logotype reflects traditional Argentinian geometric designs and patterns used in textiles, tapestry, clothing etc. and was created bytweaking elements of the Arca Majora typeface.

*A collocation is a combination of two or more words commonly used together.