AWARD SCHOOL 2019 PORTFOLIO

AWARD School is a course designed to teach students how to generate, identify and develop great ideas for advertising. Below is my response to each of the 10 briefs assessed in the 2019 Award School course.

Up & Go: “Squeeze more into your day” [ print]

Busy young people would rather squeeze an extra activity into their day even if it means skipping breakfast. So we thought we’d show them there’s a way to do both by drinking Up & Go Blends.

ADT Security: “No more unsolved mysteries” [outdoor]

Being robbed is a violating feeling, especially when you don’t even know who was in your home. At least with ADT 24/7 home surveillance, there’ll be no more unsolved mysteries in your home.

Uber Eats: “That’s Amore” [Radio]

What better way to introduce the new concept of Uber Eats to the Baby Boomers than through a familiar classic song they know and love from their younger years.
(30 second Radio Ad)

Childhood Vaccination Programs: “When I grow up…” [TV Commercial]

A child is asked to draw what he wants to be when he grows up, but without vaccinations his future seems murky and grim. It’s hard for him to dream big when there’s not much in front of him.

Whitelion: “The Youth Future Slider-Decider” Facebook Interactive Ad [mobile]

Often young offenders are victims of adult crimes which lead them to becoming offenders themselves. Unfortunately this leads to a loss of sympathy from the community when really it’s the community’s help that is required to rectify the situation and get their lives back on track. This interactive Facebook ad displays how crucial our help is in the redirecting of their lives, by implementing a slider mechanism that only allows help to occur while the bars are continuously “held” off the young offender, otherwise they SLAM SHUT again.

Dollar Shave Club: “Beard Bling” Snapchat Filter [Digital]

This Snapchat filter shows just how expensive it can be maintaining a beard by giving the subject a perfectly manicured beard encrusted with jewels and gold coins which drops out of it whenever the subject moves.

Apple Pay: “Apple Play” [ Experiential]

In camping festivals people want to feel free and not burdened with cash in their wallets or cards that can’t be topped up without decent internet connection. Apple Play is the gaming centre located in Camping Festivals allowing punters to play their favourite games with the tap of a phone using apple pay.

Tigerair: “Facebook Flight-Invite” [Media]

TigerAir joins with Facebook to make it easier for people to make special events interstate by adding a “flying” button on the event page. This allows the invitee to view the cheapest flights to an event far away and make up their mind sooner as to whether it’s feasible. Users no longer need to worry about feeling obliged to click “attending” to events to please their friends before they are sure whether they can actually attend.

VW Transporter: “The Transporter Diaries” [intergrated]

PlayStation: “Flashback Series” [Strategy]

Elderly people need to keep their minds stimulated to ward off the symptoms of mental decay. By turning classic movies from the 1950s and 1960s into games, their nostalgic memories will help them get immersed in these games, which are specifically designed for their age demographic to stimulate their minds and help stave off the onset of dementia, alzheimer's disease and other mental illnesses.